Social Media Marketing Services
Businesses – small businesses all the way up to corporations – need to make use of every tool available to them. Social media is one of the most crucial tools in our toolboxes in today’s digital world. 78% of Americans have a social media presence, and connecting with your customers where they are is the way to win their hearts.
Not everyone can “do” social media marketing, though. That’s where I come in! By making use of social media, not only can you build an online community, you build your brand.
Upward Social Media’s Services
Social Media Audit. A social media audit includes a detailed analysis of your business’s current social media presence, determining the best platforms for your business, and creating and optimizing profiles for best engagement.
Social Media Strategy. Developing a strategy is the cornerstone for social media marketing. It entails determining your business’s social media goals (such as brand awareness or increased engagement), as well as the best way to accomplish them.
Social Media Management. Managing your social media presence does not end with simply posting content. You must engage your audience, and at the same time build your online community. Social media marketing is, in essence, being the public face of your company on social media. Properly represent your business and you can turn casual consumers into customers, and brand-loyal customers into brand ambassadors.
Content Creation and Curation. Along with managing your social media, you must create original content as well as curate relevant content. This is done with a variety of methods on an ongoing basis to optimize your social media marketing efforts.
Blogging and Articles. Creating and maintaining a blog can be a great way to develop thought leadership. You must determine which platform is best for your business, and set a editorial calendar that fits into your overall social media strategy.