Upward Social Media

Social Media Marketing in Today’s Business World

Social media marketing is an important facet of today’s business world. To create a true connection with customers, you need to meet them where they are. These days, that place is social. Social media marketing is about bringing value to your customers in a way that grabs their attention and keeps them engaged. Marketing has evolved from the days of billboards and radio ads. With the power of mobile marketing, people now literally hold the world in the palm of their hand.

Upward Social Media

Upward Social Media was founded in 2014. As a social media marketing consultant, I provide cost-effective and results-driven social media marketing to help you grow your online presence and connect with customers.

I specialize in:

  • Social Media Marketing
  • Social Media Management
  • Social Media Manager
  • Facebook Advertising
  • Twitter Advertising
  • Pinterest
  • Instagram

 Contact Me

upwards.social@gmail.com
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20 Tips for Shareable Blog Content

Jeff Bullas, Social Media Marketing Blogger, Strategist and Speaker presented for the Social Media Success Summit today, and gave fantastic blogging advice! A giant takeaway was his list of tips for shareable content, which gets your blog attention and keeps the cycle of sharing going!

Here are Jeff’s 20 Tips for Shareable Content:

  1. Lists
  2. Negatives
  3. Infographics
  4. Curated content
  5. How-to’s
  6. Breaking news
  7. Research
  8. Case studies
  9. Evergreen content
  10. Images
  11. Videos
  12. SlideShare presentations
  13. Top 10 lists
  14. Product reviews
  15. Problems
  16. Stats and facts
  17. Inspirational quotes
  18. Podcasting
  19. Ebooks
  20. Transcripts

What’s your favorite kind of content to write? What do you find yourself sharing the most?

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The Social Media Success Summit

This month I have the pleasure of being able to attend the Social Media Success Summit 2013 put on by the Social Media Examiner throughout October on behalf of my client, Vuact.com. I plan to share the takeaways with you here on my blog, so hold on tight- there’s a lot of fantastic information! What’s so great about this event is that it’s all recorded and online! You can listen to the sessions live, or go back and listen to them when you have time!

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The first session I attended was led by Jay Baer, who spoke about why and how we need to rethink our social media marketing. For this session, I used Haiku Deck which was a really neat way to display what I learned. You can check out that deck here.

My biggest takeaway from that session (mentioned in my Deck) was to do less with social media, but do more with the social media you are doing. Simply put, don’t try to do it all. Don’t spread yourself too thin, thinking that you need to join ALL of the social networks, risking doing some of them in a half-cocked fashion. Pick two or three and do them really well.

I plan to share the takeaways from each of the sessions right here on my blog, in hopes that it will help some of you! Please let me know what you think!

Are you attending the Social Media Success Summit? If so, what is your most actionable takeaway so far?

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Welcome To My New Home!

As you can see, I’ve switched servers for my blog and did some other changes. I hope you like it, because I sure do! 🙂

If you’re new here, welcome! Kick off your shoes and make yourself at home.

Thanks to my loyal readers who’ve followed me on over. You are so awesome!

Please take a moment to check out my Facebook Fan Page. I hope you enjoy the new site. Stay tuned…  🙂

xoxo

Do You Tweet?

Okay so I’ve been thinking about this for a while, since I joined Twitter and delved into the whole thing.  Twitter is an amazing and interesting thing.  I am hoping to get some feedback on this.  I got some on Facebook but would like other points of view.

What I want to know is:

–Are you on Twitter?
–Why or why not?

And if you ARE on Twitter:

–If you don’t use it often, is it because you don’t know how?
–Is/was the “just jump in and start engaging” advice helpful?
–Do you use the Lists feature (or do you know how to)?
–Do you follow people because they follow you?
–What would be the ONE piece of Twitter Etiquette you would tell to a newbie?

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